CHALLENGE _________________________________
APRIL Group needed to translate complex, data-driven sustainability goals (APRIL2030 pillars: Climate Positive, Thriving Landscapes, Inclusive Progress, Sustainable Growth) into an easily digestible, engaging, and trustworthy social media presence for a global audience on Instagram.
SOLUTION ___________________________________
We managed and grew the @discoverapril Instagram account from zero to 65K through a strategic, collaborative content approach. We provide high-profile corporate social presence by building trust through transparency, data accessibility, and strategic collaboration with internal teams.
__Activities___________________________________
Created regular content adapting data from APRIL's latest insights and Sustainability Reports into easily digestible image and video formats. Executed comprehensive event coverage of APRIL's global exhibitions. Launched regular interactive quizzes before and after Instagram Live sessions to maximize audience experience and participation. We regularly do Ask Me Anything with an APRIL employees to gather their insights about certain topics, and encourage followers to become a sustainability champion in APRIL.
__Collaboration_______________________________
Ensured all messaging was perfectly aligned through joint content collaboration with APRIL's internal newsroom. Used targeted amplification to reach audiences with demonstrated interest in sustainability.