Lenovo Legion launched its 10th-generation lineup, which includes laptops, desktops, monitors, and accessories. The launch event was attended by media, tech reviewers, and influencers.
On social media, we built excitement with countdown teaser videos using elements of the new laptops and desktops. To boost reach, we ran dark post ads targeting gamers five days before the launch.
During the event, we shared a series of Instagram Stories, posted recap videos, and published interviews with guests to capture their impressions of the new Legion products.
On launch day, we introduced the Legion Ecosystem post, followed by a series of product posts featuring the new Legion Gen 10 lineup, continuing until the end of the quarter.
We also shared quiz posts to help people learn more about the new Legion Gen 10 lineup.
Legion Gen 10 (Pre Teaser)
We created video countdowns since D-5, published organically, using cuts from each Legion Gen 10 product tour videos. We only show parts of products, and not mentioning product names.
Legion Gen 10 (Teaser D-1)
A day before launch, we posted a 1 minute video featuring all Legion Gen 10 products but without mentioning product names. The same video is also used for Meta and TikTok ads since D-5
Legion Gen 10 (Launch)
On launch date, organically we posted carousel that shows Legion Ecosystem in general.
Legion Gen 10 (Post Launch)
We published two videos post launch. The first video features launch events highlights, showcasing all Legion Gen 10 products.
The second video is about testimony and opinions from influencers, tech reviewers, and media about the events and Legion Gen 10 products.
Legion Gen 10 Quiz
As part of Legion Gen 10 launch campaign, the quiz is to gain users’ interest to Legion Ecosystem and the new line up of Gen 10 laptops.