The Lenovo Legion Tab is the first gaming tablet in Indonesia, running on Android OS (unlike other Lenovo products that use Windows 11). Despite the different OS, it still carries key Legion features such as the Coldfront cooling system, the Legion Space app for managing game settings, and Accidental Damage Protection warranty, similar to other Lenovo devices.
To raise awareness, we released a product promo video that mentioned the name but did not highlight the USP. At that time, a trending 5120x1080 “flat” video format on Instagram was popular, so we used that trend for one of the promo materials. These teaser assets were amplified with ads to reach a wider gaming audience.
The launch event itself was limited to media and tech reviewers. We did live report of the event through Instagram Stories and produced a highlight video featuring guest interviews, showing their first-hand experience with the product.
Before the launch, we collaborated with three well-known tech reviewers, The Lazy Monday, Wisnukumoro, and DKID, to review the Legion Tab’s unique selling points. Their content was then edited into a single promotional material that also featured the pre-order program. This video was also amplified with ads to expand its reach to the gaming community.
Legion Tab (Teaser)
Informing the upcoming product, though without detail specification, five days before launch date.
At that time, a trending 5120x1080 “flat” video format was happening on Instagram. We ride this wave by creating another new teaser, adapting the trend.
Legion Tab (Launch)
A day before launch, we posted a 1 minute product video tour along with the pre order key visual promo that will
Legion Tab (Post Launch)
We published two videos post launch. The first video features mashup of tech reviewers video who have received the product before launch.
The second video is about highlight and testimony from tech reviewers and media who attends the Legion Tab launch.