Challenge______________________________
Lenovo needed to create tangible, real-world product interaction with high-traffic commuters, ensuring offline engagement seamlessly drives online sales for key devices (Yoga Aura Edition and Legion Ecosystem).
Activities_______________________________
We executed the Smarter Experience event series at high-traffic MRT Bundaran Hotel Indonesia and Istora stations (September 8 – October 7, 2025), featuring a Game Area (Guitar Hero), a Copilot+ Challenge (on the Yoga 9i 2-in-1 Aura Edition), a free Photobooth, and an Instagram Story Contest.
There are branded MRT gates at Istora station for high visibility. Invited local media, tech reviewers, and influencers to amplify the event on their social channels.
Booth displays included a QR code linking directly to Lenovo’s online partner store to drive immediate purchases.
The activity is a collaboration effort between cross-agencies. On social media we published video teaser before the booth experience installed, posted daily activities on the area, recapped the activities on video, and also did street interview of commuters trying Copilot+ PC.
Flyer distribution__________________________
Teaser of upcoming booth experience_________
Highlight activities________________________
Street video challenge part 1_________________
Street video challenge part 2_________________