Overall Objective:
The Impact Beyond Dialogue discussion brought together cross-sector experts to explore strategies for unlocking this potential, focusing on: health, housing, financial resilience, inclusion, and strategic investment. The goal was to learn from regional leaders like Singapore, China, and Taiwan.
Indonesia is facing an inevitable transition toward an aging society, with over 63 million people projected to be 60+ by 2045. The campaign positions this not as a burden, but as a vast economic and social opportunity. Aging can be an era of empowerment, growth, and meaning, provided preparation begins now.
As a representative of the youth generation known for data-driven social commentary, Raymond Surya Chin (@raymondchins) provided a unique, data-backed perspective on the aging challenge.
Engage, Inspire, & Provide Insights
Raymond’s content supported the #PensiunGakSusah (Retirement Isn't Hard) campaign by emphasizing:
Mindset Shift: Aging requires planning, intentional design, and systemic support, not just physical readiness.
Economic Opportunity: Seniors are a potential source of wisdom and a major consumer market (the silver economy).
Data-Backed: Citing the DBS 2025 Ageing Society survey, 48% of respondents are willing to pay more for wellness retreats and skill enhancement training post-retirement, proving the market potential.
Highlighting Regional Connectivity
The campaign encourages the audience to take the next step by watching the full discussion on the Bank DBS Indonesia YouTube channel, linking the thought leadership directly back to DBS's role as a trusted financial partner capable of guiding this long-term planning.