Schneider Electric:
Making Home Power Smarter
Making Home Power Smarter
We launched the #GerakanListrikAman (Safe Electricity Movement) campaign to transform a critical, often-ignored topic, home electricity safety, into essential, accessible knowledge for everyone.
This is more than just a campaign; it's a movement to empower every household.
The Core Mission: From Fear to Foundation
Our strategy focused on making complex safety information relevant and easy to act on:
Essential Product Education:
We broke down the technical stuff (MCB & RCCB) into simple, digestible concepts. The goal was to clearly explain their functions and show how their combination provides maximum protection against short circuits and electric shocks.
We broke down the technical stuff (MCB & RCCB) into simple, digestible concepts. The goal was to clearly explain their functions and show how their combination provides maximum protection against short circuits and electric shocks.
Smart Consumer Guidance:
We went beyond product features, guiding consumers to choose the right, safe, and original products from Schneider Electric, emphasizing why choosing the correct component is critical for their safety.
We went beyond product features, guiding consumers to choose the right, safe, and original products from Schneider Electric, emphasizing why choosing the correct component is critical for their safety.
Everyday Relevance:
We embedded safety tips into familiar scenarios, from dealing with rainy seasons and household needs to setting up small business spaces. This ensured the issue of electrical safety felt immediate and real.
We embedded safety tips into familiar scenarios, from dealing with rainy seasons and household needs to setting up small business spaces. This ensured the issue of electrical safety felt immediate and real.
Building Trusted Authority:
Our content aimed to establish Schneider Electric not just as a brand, but as the trusted, easy-to-access partner and safety expert for home electricity users.
Our content aimed to establish Schneider Electric not just as a brand, but as the trusted, easy-to-access partner and safety expert for home electricity users.
Driving Behavioral Change:
The entire #GerakanListrikAman initiative was designed to actively motivate audiences to take more conscious and responsible action regarding their home or business electrical safety.
The entire #GerakanListrikAman initiative was designed to actively motivate audiences to take more conscious and responsible action regarding their home or business electrical safety.
To deliver this, we produced a comprehensive 10-part video "Ngulik Listrik" series packed with practical, easy-to-implement home electricity safety tips. We are turning passive users into proactive safety leaders.