Overall Objective:
To build awareness of DBS Foundation's commitment to social enterprises, legitimize its focus areas (especially for marginalized groups), and ultimately showcase Bank DBS Indonesia's trustworthiness and strong social impact commitment beyond banking.
Part 1: The Personal Hook & Foundational Focus
Surya begins by addressing the critical need for digital or financial literacy for the disabled community, creating an immediate, personal connection. He links this issue to the work of the DBS Foundation, highlighting their current efforts to build literacy for marginalized groups. Surya announces the launch of the program (with a brief video snippet) and shares inspiring stories of disabled participants from previous programs. The Reel concludes with a quiz question related to the video's theme, extending engagement and reinforcing the core message.
Part 2: The Scale of Impact & Call to Action
This Reel establishes the scale of DBS Foundation's commitment. Surya highlights the high interest, noting 155 Indonesian companies applied for the 2024 Grant. He announces the substantial total grant amount of Rp 11.4 Billion (SGD 950,000) given to 5 impactful Indonesian social enterprises. He positions the DBS Foundation Grant Programme as the essential platform for access to capital, mentoring, and networking.
Part 3: The Ultimate Credibility & Trust
This is the crucial bridge between the Foundation and the Bank. Surya highlights Bank DBS's strong commitment to social change that extends far beyond banking services. He details major, large-scale grants (over Rp 100 Billion in total) through partnerships with organizations like @theasiafoundation, @humanisfoundation & @dicoding. He notes the program that specifically improves digital literacy for the disabled to secure better jobs.
Never Seeing Life's Challenges as Limitations
On the premiere episode of the DBS Trust Your Spark Podcast, hosted by Puri Anindita, DBS sit down with the extraordinary activist, Surya Sahetapy, a tireless advocate fighting for the rights of the Deaf community in Indonesia. Surya's journey is powerful proof that no challenge is too great when faced with courage and an unbreakable spirit.